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Capitol Subaru Good Job
Brought my Subaru Outback to Capitol Subaru in San Jose for a tune up and some front end work. The estimate was accurate and the work was completed in just two days. I am a very happy customer, good job guys.
Burt J.
Capitol VW San Jose - Appeal of Newly Launched Models Improves Dramatically in 2009
WESTLAKE VILLAGE, Calif., July 16, 2009 /PRNewswire via COMTEX/ — The automotive industry achieves a three-year high in appeal for new and redesigned models, according to the J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) Study(SM) released today. Seven of these models have received segment-level awards.
In 2009, the APEAL score for all-new and redesigned models averages 790 on a 1,000-point scale–11 points higher than in 2008 and 15 points higher than the 2009 score for carryover models. In addition, seven all-new and redesigned models rank highest in their respective segments, including the Dodge Challenger, Ford F-150 (in a tie), Ford Flex, Hyundai Genesis, Nissan Maxima, Volkswagen CC and Volkswagen Tiguan.
“Most automakers are on track in terms of designing new models that are highly appealing,” said David Sargent, vice president of automotive research at J.D. Power and Associates. “The greater challenge for manufacturers lies in creating models that launch with both strong appeal and high quality, which ultimately lead to improved sales through greater customer loyalty and advocacy.”
Throughout the years, vehicle models achieving high APEAL scores have been shown to benefit from faster sales, less need for cash incentives and higher profit margins on each vehicle sold.
The average APEAL score for all models in 2009 has improved considerably to 779 from 770 in 2008, driven primarily by increased owner satisfaction with fuel economy. This higher satisfaction comes from three main sources. First, fuel prices have decreased significantly during the past year, which has reduced owner concerns about gas mileage. Second, owners are switching to more fuel-efficient vehicles–in 2009, more than one-half of all vehicles included in the study are powered by four-cylinder engines, compared with just 39 percent in 2008. Third, automakers are designing models to be more fuel efficient than their predecessors.
“Although lower fuel prices and the switch to smaller vehicles have undoubtedly helped, there are also many individual vehicles that have made strong improvements in fuel economy ratings,” said Sargent. “For example, the Ford F-150, Cadillac Escalade, Volkswagen Jetta and redesigned Dodge Ram have all made major strides in owner satisfaction with fuel economy through the introduction of more efficient powertrains.”
In 2009, domestic brands comprise the four most-improved nameplates. Dodge posts the largest improvement, followed by Pontiac, Buick and Cadillac, respectively. In addition, the three most-improved models are from domestic manufacturers, including the Dodge Ram, Buick Lucerne and Ford F-150.
“Consumers have a great array of appealing vehicles to choose from by both domestic and import brands,” said Sargent.
The overall gap in APEAL scores between domestic and import models has narrowed considerably during the past several years and is just five index points in 2009, compared with 15 points in 2008 and 27 points in 2007. Among premium models, import nameplates retain a slight edge, while among non-premium models, domestic brands have a similar edge.
APEAL Model-Level and Nameplate Rankings
Volkswagen captures four segment-level awards–more than any other vehicle nameplate in 2009–for the CC, GTI, Passat and Tiguan. Ford, Honda, Mercedes-Benz and Nissan each garner two awards. Ford receives model-level awards for the F-150 (in a tie) and Flex. Honda models receiving awards are the Odyssey (for a fifth consecutive year) and Ridgeline (for a fifth consecutive year). Mercedes-Benz earns awards for the S-Class (for a third consecutive year) and SLK-Class. The S-Class achieves the highest APEAL score of any model in the industry. Nissan receives awards for the Armada and Maxima.
Also receiving awards are the Chevrolet Avalanche (for a second consecutive year), in a tie; Dodge Challenger, Hyundai Genesis, MINI Cooper (for a second consecutive year); Porsche Cayenne (for a second consecutive year); and smart fortwo. The Ford F-150 and Honda Ridgeline are the only two models to rank highest in their respective segments in both the 2009 APEAL Study and 2009 Initial Quality Study (IQS) released in June.
Porsche is the highest-ranking nameplate in APEAL for a fifth consecutive year.
The APEAL Study examines how gratifying a new vehicle is to own and drive, based on owner evaluations of more than 90 vehicle attributes. The 2009 APEAL Study is based on responses gathered between February and May 2009 from more than 80,900 purchasers and lessees of new 2009 model-year cars and trucks who were surveyed after the first 90 days of ownership. The APEAL Study complements the recently released J.D. Power and Associates Initial Quality Study(SM) (IQS), which focuses on problems experienced by owners during the first 90 days of ownership.
Find more detailed findings on new-vehicle APEAL performance as well as model photos and specs by reading an article and reviewing APEAL ratings at JDPower.com.
2009 APEAL Nameplate Ranking
(Based on a 1,000-point scale)
Porsche 869
Jaguar 859
Cadillac 852
Audi 846
BMW 844
Mercedes-Benz 841
Lexus 837
Infiniti 828
Land Rover 822
Lincoln 820
Acura 818
MINI 817
Volkswagen 807
Buick 801
Volvo 793
Ford 785
Dodge 784
GMC 784
Saturn 779
Industry Average 779
Honda 778
Mazda 778
HUMMER 773
Scion 772
Pontiac 769
Nissan 768
Mitsubishi 767
Smart 767
Chevrolet 764
Hyundai 763
Mercury 763
Chrysler 757
Toyota 756
SAAB 754
Kia 748
Subaru 738
Jeep 727
Suzuki 715
Top Three Models per Segment
Car Segments
Sub-Compact Car
Highest Ranked: smart fortwo
Scion xD
Honda Fit
Compact Car
Highest Ranked: MINI Cooper
Volkswagen Jetta
Mitsubishi Lancer
Compact Sporty Car*
Highest Ranked: Volkswagen GTI
Compact Premium Sporty Car*
Highest Ranked: Mercedes-Benz SLK-Class
Nissan Z
Entry Premium Vehicle
Highest Ranked: Volkswagen CC
Cadillac CTS
Audi A4/5
Midsize Sporty Car*
Highest Ranked: Dodge Challenger
Midsize Premium Car
Highest Ranked: Hyundai Genesis
Jaguar XF
BMW 5 Series
Large Premium Car*
Highest Ranked: Mercedes-Benz S-Class
Lexus LS
Midsize Car
Highest Ranked: Volkswagen Passat
Mazda 6
Honda Accord
Large Car
Highest Ranked: Nissan Maxima
Pontiac G8
Toyota Avalon
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There were only two premium sporty models with sufficient sample size, thus no premium sporty awards have been presented.
*No other model in this segment performs above the segment average.
Top Three Models per Segment
Truck / Multi-Activity Vehicle (MAV) Segments
Compact MAV
Highest Ranked: Volkswagen Tiguan
Saturn VUE
Mazda CX-7
Midsize MAV
Highest Ranked: Ford Flex
Buick Enclave
Toyota Venza
Large MAV
Highest Ranked: Nissan Armada
Chevrolet Suburban
GMC Yukon
Midsize Premium MAV
Highest Ranked: Porsche Cayenne
BMW X5
Mercedes-Benz M-Class
Large Pickup
Highest Ranked: Chevrolet Avalanche (tie); Ford F-150 (tie); Dodge Ram Pickup
Midsize Pickup
Highest Ranked: Honda Ridgeline
HUMMER H3T
Toyota Tacoma
Minivan
Highest Ranked: Honda Odyssey
Volkswagen Routan
Toyota Sienna
NOTE: For a segment award to be issued, there must be at least three models with sufficient sample that comprise 80 percent of market sales within an award segment. There were three large premium MAV models with sufficient sample, but they comprised less than 80 percent of market sales for the segment. There were no large van models with sufficient sample size. As such, no large premium MAV or large van awards have been presented.
Capitol Subaru Made My Day
Capitol Subaru San Jose really made my day! A truly wonderful buying experience. Thank you so much!
Kathy C.
Sunnyvale, CA
Tags: Capitol Subaru
Capitol Subaru Service
Thank you Capitol Subaru! For doing a wonderful job fixing my Tribeca. No more hard times starting, and it runs smooth as silk. Great job!
Martha L.
Saratoga, CA.
Tags: Capitol Subaru, Del Grande Dealer Group, San Jose Subaru
San Jose Subaru; Great Cars, Great Deals
A note of thanks to San Jose Subaru. After shopping around for several weeks, I finally purchased a 2008 Subaru Forester. What a wonderful car, and the deal was excellent. So many top-of-the-line features at such a great price. I’m truly impressed with Subaru as a manufacturer and San Jose Subaru as a dealer. San Jose Subaru gets my vote for top dealer in the bay area.
Dirk, W.
Sunnyvale, CA.
Tags: San Jose Subaru
San Jose Subaru Gains Traction
DETROIT (AdAge.com) — As the auto industry sputters through its worst sales year since 1993, Subaru of America is clipping along, and it’s doing so without an ad message touting price, performance or gas mileage. The niche brand reported the industry’s biggest percentage jump in U.S. new-vehicle sales — 129,298 units through August, according to Automotive News, some 5.8% better than a year ago.
The new Subaru Forester is credited with helping the automaker drive new-vehicle sales in the U.S.
What makes this feat even more impressive is the fact that most of the Subaru’s loyal owners typically drive their vehicles up to 150,000 miles, meaning they aren’t coming back to the market very often. So where are the new sales coming from?
Beyond referrals and buzz
Referrals and word-of-mouth, said Tim Mahoney, senior VP-chief marketing officer at the automaker, who said Subaru owners love their vehicles and that leads to advocacy. Still, the company wasn’t spreading the love far beyond that circle, which led the company to try its current advertising approach.
Mr. Mahoney said his team and the brand’s ad agency, Carmichael Lynch, Minneapolis, did research last fall to learn why more people did not buy Subaru. He expected all-wheel-drive, which is offered standard on all Subarus, would be the main barrier to purchase, believing drivers in warm-weather states would figure they didn’t need that system. But the research found a quarter of consumers simply didn’t know much about the brand.
So Subaru started educating consumers with its umbrella ad theme, titled “Love,” in the spring for the launch of the redone Forester SUV. Mr. Mahoney said emotions play a big role in the car-buying process and he criticized the many industry players that are hammering away at more rational reasons, such as price, fuel economy and performance in their communications.
He said consumers’ favorable opinion of Subaru has jumped by roughly 25 points since last year. “It’s not a matter of money for us,” Mr. Mahoney said. Subaru spent $74 million in measured media in the first half of 2008 compared with $55 million the same period a year ago, according to TNS Media Intelligence. But Mr. Mahoney said his ad budget this year is flat, although he has moved more to national TV and cut the number of markets for spot TV by roughly two-thirds from two years ago. Subaru also isn’t gaining much additional volume from fleet sales, as only 5% to 6% of its total comes from rental outfits, businesses and government fleets, he said.
Credit the Forester
A lot of the credit can go to Subaru’s 2009 Forester, which “has been a smash. They can’t build enough of them,” said Wes Brown, VP of consultancy Iceology.
The model’s bigger size and more SUV-like styling are bringing in more male buyers, he said. Mr. Mahoney said the prior Forester model attracted more females and empty-nesters, but now buyers are better balanced between the genders and are a bit younger. The model is also winning over buyers from Honda’s Cr-V, Toyota’s RAV4 and Ford Escape, he said.
But it’s not just the Forester that’s powering Subaru. Mr. Brown said in each of the past two months half of buyers are new to the brand — a good thing considering its owners hold on to the cars so long. “They are broadening their buyer base,” noted Mr. Brown. Subaru’s Impreza WRX performance car has given the brand some street cred and brought in first-time buyers.
The marque’s U.S. market share was the highest ever in August, at 1.5%, even though Subaru had one of the lowest* average incentives in the industry last month, at $752 per vehicle, said Jesse Toprak, exec director-industry analysis for auto-information site Edmunds.com. “That means your product is strong and selling itself.”
Mr. Toprak said Subaru sales are getting a boost from Americans who are downsizing from big SUVs to smaller, more fuel-efficient models. And buyer consideration for Subaru has jumped in each of the past three months, based on consumers looking at the automaker’s pages on Edmunds — one of the few brands that has seen increases.
Subaru buyers tend to be sensible and practical, said Mr. Mahoney, and “that’s the right place to be, especially now.”